in·sight /in-sahyt/ noun: the capacity to gain an accurate and deep intuitive understanding of a person or thing.
GOAL: To create a unique campaign to promote functional and lifestyle medicine
CASI CONFERENCE OBJECTIVE To develop high-quality non-commercial and brand agnostic educational content suitable for multi-media delivery. The multi-media content will be used to expand the awareness and understanding of Functional and Lifestyle Medicine among healthcare practitioners.
SOLUTION A logo derived from ‘shedding new light’ on awareness and understanding of Functional and Lifestyle Medicine.