in·sight /in-sahyt/ noun the capacity to gain an accurate and deep intuitive understanding of a person or thing.
CASI CONFERENCE OBJECTIVE To develop high-quality non-commercial and brand agnostic educational content suitable for multi-media delivery. The multi-media content will be used to expand the awareness and understanding of Functional and Lifestyle Medicine among healthcare practitioners.
GOAL: To create a unique campaign to promote functional and lifestyle medicine.
SOLUTION A logo derived from ‘shedding new light’ on awareness and understanding of Functional and Lifestyle Medicine.
My journey with thesis began with a simple article about nostalgia. In a sense, I came full-circle with my initial inspiration. The desire for the tangible, ephemeral materials, in combination with the enthusiasm of a technophile.
In my research, I have analyzed qualities for both print and digital publications. Specifically, analyzing periodicals and their adaptation to today’s culture. There is a need for immediacy in our lives; the accessibility to news, pop-culture, art, and design is nearly ubiquitous for the everyday person. But what then happens to the daily, weekly, monthly, annually printed publication? They almost render useless when their editorial content is not new and fresh. However, digital content has its issues. Pricing discrepancies, quality of articles published (free or paid for), an overwhelming abundance of endless information, are all causes for frustration. Comparing magazines to the music industry, when an album is released and the listener prefers one song versus the entire album, and so similarly with magazines and newspapers, does the reader actually appreciate its entire content? However, similar to those who cherish and collect records for their sound quality and overall nostalgic purposes, reading is generally a very strong sensory experience. Wouldn’t they miss the printed publication? Queue ‘Clipped’ – a means to browse your favorite publications, digitally, and curate your own personal publication as a keepsake.
Gift boxes created for 90+ Cellars for the 2014 Holiday Season.
Summer Wine Pack
Vector illustration insert created for a limited edition summer wine pack for 90+ Cellars.
A vehicle wrap designed for the New Jersey market.
Nantucket Wine Festival
Illustrations and postcard done for 90+ Cellars and their participation in the Nantucket Wine Festival.
Save the Dates
This save the date was created utilizing a vintage postcard for my dear friends’ wedding. All of the pertinent type is hand-rendered, as well as the illustration. The bride wanted to include a velum envelope, creating a somewhat nontraditional styling for the ever-popular postcard.
Apparel created to promote New Grounds Food during the 2016 Boston Marathon. The shirt was sold as a fundraising effort for buildOn.
Book Cover Redesign
A redesign of the Stieg Larsson Millenium Series. The psychological nature of this book series led me to analyze phrenology charts and incorporate that into the conceptual design.
A newspaper advertisement created to bring awareness to the shocking decline of honeybees in the United States. The fact reads, “Eighty percent of all fruits and vegetables are pollinated by bees, but the bees are disappearing. Environmental issues have caused a forty percent loss in bee colonies.”
Creating the type of appropriate materials was a direct component of the project, thus my choice of honey and honeycomb.
A collection of some of my favorites from my typographic journal. Some of the examples have been vectorized in Illustrator. This is a place for ongoing type creation and exploration. Simply inspired by sights, sounds, or particular phrases.
Various selections of my photography. The Canon 7D is a beautiful camera. And who doesn’t love Instagram?